# MagickVoice — complete reference > MagickVoice is a no-code AI voice agent platform that lets businesses build, launch and monitor AI agents that make and answer phone calls in 25+ languages, and follow up over WhatsApp, SMS and email from the same place. Website: https://magickvoice.com/ Company: MAGICKVOICE LLP, India (GSTIN 36ACHFM1035C1ZP) Last updated: 2026-10-03 ## Summary Build AI voice agents that make and answer calls in Hindi, Tamil, Telugu and 25+ languages. Automate support, sales and collections. Free to start. ## Key facts - **What it is:** A no-code platform for building AI voice agents that make and answer phone calls - **Channels:** AI voice (inbound & outbound), WhatsApp (Business API & personal), SMS, WebRTC browser calling, email — under a single API - **Languages:** 25+ languages, including 10+ Indian languages with native accents - **Response latency:** Under 300 ms - **Scale:** 3M+ calls completed; up to 10,000 concurrent calls - **Telephony:** Twilio, Plivo and Exotel with automatic failover; numbers in 190+ countries - **AI:** Choice of leading language models (OpenAI, Google Gemini and more) and natural voices (ElevenLabs and more) - **Data & security:** Hosted in India (Mumbai region); TLS 1.2+ in transit and AES-256 at rest - **Pricing:** Free to start; pay-as-you-go, credit-based per-minute and per-message pricing - **Setup time:** About 5 minutes, no code required - **Company:** MAGICKVOICE LLP, India ## In numbers - 3M+ calls completed - 25+ languages - <300ms response latency - 99.9% platform uptime ## Channels - **AI Voice:** Inbound & outbound calls, up to 10K at once - **WhatsApp:** Business API and personal numbers - **SMS:** 98%+ delivery rate - **WebRTC:** Calls right from the browser - **Email:** Branded inbox with DNS-based setup ## Features ### AI agents from a simple prompt Describe what your agent should do in plain words. Pick the brain and the voice — leading models from OpenAI and Google Gemini, natural voices from ElevenLabs and more. ### 10+ Indian languages, 25+ in all Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, English and more — with native accents that feel local. ### Drag-and-drop IVR builder Design call flows visually with branching logic, webhooks and variables. No developers needed. ### Multi-provider telephony Twilio, Plivo and Exotel with automatic failover, instant number provisioning in 190+ countries, and zero infrastructure to manage. ### Post-call analytics Automatic sentiment, intent and KPI extraction on every conversation — so you know what customers really said. ### Real-time dashboard Live call monitoring, credit tracking, team roles and audit logs, all in one place. ## Recently released - **Inbound calls:** Tag any agent to a phone number. When customers dial in, the call goes straight to your agent — no flow rebuild, no manual hand-off. - **Personal WhatsApp:** Pair personal WhatsApp numbers by QR code, alongside the official Business API — no Meta business verification needed. Same routing, templates and analytics. - **Email channel:** Add a few DNS records we generate for you and get a branded inbox and from-address. Replies thread into the same pipeline as voice and chat. ## How it works 1. **Describe** — Tell MagickVoice what your agent should do, in plain language. 2. **Test** — Run simulated calls, review them, and refine until it sounds right. 3. **Enhance** — Add skills by chatting or with drag-and-drop tools and integrations. 4. **Go live** — Pick a number in 190+ countries and start taking or making real calls. 5. **Observe** — Watch performance, read the insights, and scale what works. Ways to build an agent: - **Just chat:** Describe the agent you want and watch it come to life. - **Drag & drop:** A visual builder for complex IVR flows and integrations. - **Start from a template:** 50+ industry templates, ready to customise and deploy. ## Use cases ### Lead qualification URL: https://magickvoice.com/use-cases/lead-qualification Leads go cold in minutes. A MagickVoice agent calls each new lead as soon as it arrives, asks your qualifying questions in the lead’s own language, and books a meeting with your team when there is a real fit — while your reps focus on the conversations that close. Results: 68% qualification rate; 24×7 lead follow-up What the agent does: - Calls new leads from your forms, ads or CRM within minutes - Asks your qualifying questions — budget, need, timeline, authority - Answers product questions from the knowledge you give it - Books demos and sends confirmations over WhatsApp, SMS or email - Tags every call with intent and sentiment for your sales team How it works: 1. Lead arrives — Upload a CSV, connect via API, or schedule a campaign. 2. Agent calls — A natural conversation in the lead’s preferred language. 3. Qualify & book — Hot leads get a meeting; others get a polite follow-up. 4. Hand-off — Transcript, score and next step land with your team. Channels: AI Voice, WhatsApp, SMS, Email Popular with: Real Estate, EdTech, Banking & Finance, Insurance **How quickly can the AI agent call a new lead?** As soon as the lead reaches MagickVoice — via API, CSV upload or a scheduled campaign — the agent can dial out, typically within minutes. **Can it follow my sales team’s qualification framework?** Yes. You describe your questions and scoring rules in plain language, and the agent follows them on every call. Each call is then tagged with intent and sentiment. ### Collections & reminders URL: https://magickvoice.com/use-cases/loan-collections Collections work is repetitive, sensitive and time-bound. MagickVoice agents make polite, consistent reminder calls in the borrower’s language, listen to what they say, capture promises-to-pay, and follow up over WhatsApp or SMS — so your team can focus on the accounts that need a person. Results: 150K+ calls a month; 32% recovery uplift What the agent does: - Calls borrowers before and after due dates on your schedule - Adapts tone and next steps to each borrower’s response - Captures promise-to-pay dates and reasons for delay - Sends payment links and reminders over WhatsApp or SMS - Escalates disputes and hardship cases to your team How it works: 1. Upload the list — A CSV or API feed of accounts and due dates. 2. Schedule — One-off or recurring campaigns at the right time of day. 3. Converse — Empathetic reminders that adapt to each reply. 4. Follow through — Payment links, promise tracking and analytics. Channels: AI Voice, WhatsApp, SMS Popular with: Banking & Finance, Insurance, Utilities **Can the AI agent handle sensitive collection conversations?** Yes. You define the tone and escalation rules. The agent stays polite and consistent, captures the borrower’s reason and promise-to-pay date, and hands disputes or hardship cases to a person. **Which languages do collection calls support?** MagickVoice supports 25+ languages, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi and English, with native accents. ### Last-mile delivery URL: https://magickvoice.com/use-cases/last-mile-delivery A failed delivery costs money and goodwill. MagickVoice agents call ahead to confirm the customer is available, capture landmarks or gate codes, offer a new slot when needed, and update your systems — in the customer’s own language. Results: 200K+ delivery calls; 40% fewer failed deliveries What the agent does: - Confirms the customer will be available for delivery - Captures address details, landmarks and special instructions - Reschedules to a new slot when the customer isn’t free - Handles cash-on-delivery confirmation and order questions - Pushes outcomes back to your system via webhooks How it works: 1. Order ready — Your system sends the delivery details via API. 2. Confirm — The agent calls ahead to confirm time and place. 3. Reschedule — A new slot is offered and booked if needed. 4. Update — Outcomes flow back to your dispatch tools. Channels: AI Voice, SMS, WhatsApp Popular with: Logistics, E-Commerce, Pharma **Can the agent update my delivery system automatically?** Yes. Call outcomes such as confirmed, rescheduled or not reachable can be sent to your systems through webhooks configured in the workflow builder. **How many delivery calls can run at once?** MagickVoice is built for scale and supports up to 10,000 concurrent calls. ### Appointment booking URL: https://magickvoice.com/use-cases/appointment-booking Patients and clients call when it suits them — often after hours. A MagickVoice agent answers every call, books or moves appointments, sends reminders before the visit, and confirms over WhatsApp, so fewer slots go empty. Results: 180K+ bookings made; 55% fewer no-shows What the agent does: - Answers inbound calls 24×7 and books open slots - Reschedules or cancels without a human in the loop - Calls ahead with reminders and confirms attendance - Sends confirmations and directions over WhatsApp or SMS - Answers common questions — timings, location, preparation How it works: 1. Customer calls — Or the agent calls them for a reminder. 2. Book — The agent finds a slot that works and confirms it. 3. Remind — Automatic reminder calls and messages before the visit. 4. Show up — Fewer no-shows and a calmer front desk. Channels: AI Voice, WhatsApp, SMS Popular with: Healthcare, Travel, Real Estate **Can the AI agent answer calls after business hours?** Yes. Tag an agent to a phone number and it answers every inbound call, 24×7, without a flow rebuild or manual hand-off. **Does it send appointment confirmations?** Yes. Confirmations and reminders can go out over WhatsApp, SMS or email from the same platform. ### Recruitment screening URL: https://magickvoice.com/use-cases/recruitment-screening High-volume hiring stalls at the first phone screen. A MagickVoice agent calls every applicant, asks your screening questions, checks eligibility, schedules interviews for the right people and keeps candidates updated — in their language. Results: 120K+ screening calls; 4x faster hiring What the agent does: - Calls every applicant soon after they apply - Asks consistent screening and eligibility questions - Schedules interviews with shortlisted candidates - Shares status updates and reminders over WhatsApp - Summarises each call so recruiters can decide fast How it works: 1. Applicants in — Upload a list or connect your ATS via API. 2. Screen — Consistent questions on every call, in every language. 3. Schedule — Shortlisted candidates book an interview slot. 4. Decide — Summaries and scores ready for your recruiters. Channels: AI Voice, WhatsApp, Email Popular with: HR & Recruitment, Logistics, Manufacturing **Can the agent screen candidates in regional languages?** Yes. Screening calls can run in 25+ languages, including 10+ Indian languages with native accents. **What do recruiters receive after each call?** A transcript, a summary and the answers to your screening questions, plus sentiment and intent analytics. ### 24/7 customer support URL: https://magickvoice.com/use-cases/customer-support Most support calls ask the same few questions. A MagickVoice agent picks up instantly, resolves the common ones on the spot, routes the complex ones to the right person, and follows up over the customer’s preferred channel — day and night. Results: 83% auto-resolved; 8x more productive teams What the agent does: - Answers every inbound call instantly, 24×7 - Resolves FAQs — order status, billing, account questions - Routes complex issues to the right person with context - Continues the conversation on WhatsApp, SMS or email - Surfaces trends with sentiment and intent analytics How it works: 1. Customer calls — The agent answers on the first ring. 2. Understand — It detects the intent and the language. 3. Resolve or route — FAQs solved; complex cases handed over. 4. Learn — Analytics show what customers need most. Channels: AI Voice, WebRTC, WhatsApp, Email Popular with: E-Commerce, Utilities, Travel, Banking & Finance **What share of support calls can an AI agent resolve?** Support agents on MagickVoice resolve up to 83% of calls automatically, with the rest routed to the right person with full context. **Can customers call from a website instead of a phone?** Yes. WebRTC lets customers talk to your agent directly from the browser, no phone line needed. ## Security & compliance - **Data hosted in India:** Primary residency in the Asia Pacific (Mumbai) region. - **Encrypted end to end:** TLS 1.2+ in transit and AES-256 at rest for sensitive data. - **DND checks before every call:** Numbers are normalised and checked against DND lists before dispatch. DLT and KYC supported. - **Role-based access:** Least-privilege team roles and an audit log of every privileged action. - **Tested regularly:** Regular dependency scans and quarterly penetration testing. - **Your calls stay yours:** We never train foundation models on your call recordings or prompts. Customers remain responsible for consent records, permitted calling hours (typically 09:00–21:00 IST for promotional traffic in India), honouring opt-outs, and disclosing at the start of each AI call that the caller is an automated agent — see https://magickvoice.com/privacy#responsible-use. ## Industries served - **Banking & Finance:** Loans, KYC, collections - **Healthcare:** Appointments, follow-ups - **E-Commerce:** Orders, returns, support - **Logistics:** Delivery, tracking - **EdTech:** Enrolment, reminders - **HR & Recruitment:** Screening, scheduling - **Real Estate:** Lead qualification - **Insurance:** Claims, renewals - **Manufacturing:** Vendor coordination - **Travel:** Bookings, cancellations - **Pharma:** Distribution, orders - **Utilities:** Billing, outages ## How MagickVoice compares | Capability | MagickVoice | Typical voice-bot tools | Building in-house | | --- | --- | --- | --- | | Channels | Voice (in & out), SMS, WebRTC, WhatsApp, email | Usually voice only | Built per channel | | Analytics | Sentiment, intent and funnels | Often basic call logs | Built from scratch | | Setup time | 5-minute, no-code setup | Days to weeks | Months | | Templates | 50+ industry templates | Few or none | None | | Latency | Under 300 ms | Variable | Depends on infrastructure | | Languages | 25+ with regional accents | Often limited | Per integration | | A/B testing | Built in | Rarely built in | Custom build | ## Frequently asked questions ### What is MagickVoice? MagickVoice is a no-code AI voice agent platform that lets businesses build, launch and monitor AI agents that make and answer phone calls in 25+ languages, and follow up over WhatsApp, SMS and email from the same place. ### What is an AI voice agent? An AI voice agent is software that holds natural phone conversations on your behalf. It listens, understands what the caller means, replies in a human-sounding voice, and takes actions such as booking an appointment, qualifying a lead or sending a WhatsApp message. It is sometimes called an AI telecaller or voice bot. ### How is an AI voice agent different from an IVR? A traditional IVR makes callers press keys through a fixed menu. An AI voice agent understands natural speech in the caller’s language, answers open questions and completes tasks in one conversation. MagickVoice gives you both: AI agents, plus a drag-and-drop IVR builder for structured flows. ### Do I need to write code to build a voice agent? No. You can create an agent by describing it in plain language, by using the drag-and-drop IVR workflow builder, or by starting from one of 50+ industry templates. Most teams go live in about five minutes. Developers can also use the API. ### Which languages does MagickVoice support? MagickVoice supports 25+ languages, including 10+ Indian languages such as Hindi, Tamil, Telugu, Kannada, Malayalam and Marathi, with native accent support, as well as English. ### Can MagickVoice handle both inbound and outbound calls? Yes. Outbound calls can be sent individually, in bulk from a CSV, or on a schedule. For inbound, you tag an agent to a phone number and every incoming call is answered by that agent. ### Which channels besides voice are included? MagickVoice combines AI voice calls with WhatsApp (both the Business API and personal numbers), SMS with 98%+ delivery, WebRTC browser calling and a branded email channel — all in one platform, under a single API. ### Which telephony providers does MagickVoice work with? MagickVoice works with Twilio, Plivo and Exotel, with automatic failover between providers, and offers phone numbers in 190+ countries. ### Is my data secure, and where is it stored? Data is hosted primarily in India, in the Asia Pacific (Mumbai) region. It is encrypted with TLS 1.2+ in transit and AES-256 at rest, protected by role-based access control and audit logs, and tested with quarterly penetration tests. MagickVoice does not train foundation models on your call recordings or prompts. ### Does MagickVoice help with TRAI and DND compliance in India? Yes. Numbers are normalised and checked against DND lists before every call, and MagickVoice supports the KYC and DLT registration that Indian operators require. You remain responsible for consent, permitted calling hours and AI disclosure, as set out in our Privacy Policy. ### How fast does the AI respond on a call? MagickVoice agents respond in under 300 milliseconds, so conversations feel natural rather than robotic. ### How much does MagickVoice cost? You can start for free. After that, pricing is pay-as-you-go and credit-based: you pay per minute for calls and per message for WhatsApp and SMS, with no long-term commitment. ### Can I try a MagickVoice AI agent before signing up? Yes. Call Aria, our own AI voice agent, at +91-80653-90179. Aria is available 24×7 and can walk you through features, pricing and integrations. ## Contact - Aria, the MagickVoice AI voice agent (24×7, English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi): +91-80653-90179 - Team phone: +91 81068 26709 - Sales: contact@magickvoice.com - General: info@magickvoice.com - App: https://app.magickvoice.com/login - Docs: https://docs.magickvoice.com/ - LinkedIn: https://www.linkedin.com/company/magickvoice - Product Hunt: https://www.producthunt.com/p/magickvoice