Start free

Legal

Terms of Service

Last updated:

1. Agreement

These Terms of Service ("Terms") form a binding agreement between you (or the entity you represent — "you", "Customer") and MAGICKVOICE LLP ("MagickVoice", "we", "us"). By signing up, accessing, or using the MagickVoice platform, APIs, dashboard, or any related service (collectively, the "Service"), you accept these Terms.

If you are accepting on behalf of a company, you warrant that you have authority to bind it. If you do not have that authority, or do not agree to these Terms, do not use the Service.

2. Eligibility

  • You must be at least 18 years old and able to enter a binding contract under Indian law.
  • Your entity must be lawfully constituted and not on any sanctions list applicable to India.
  • You may not use the Service if you are a direct competitor evaluating it for purposes of building a competing product.

3. Description of service

MagickVoice provides an AI-powered communications platform that allows you to build and operate voice agents, IVR flows, bulk-dispatch campaigns, and multi-channel messaging (WhatsApp, SMS, email, Telegram) through partner telephony and messaging providers.

Features, limits, and supported integrations evolve. We may add, modify, or retire features and will give reasonable notice for material changes.

4. Accounts & tenants

  • A MagickVoice "tenant" is your organisation's workspace. Tenant owners, tenant-admins, account-admins, operators, and viewers each get role-based access inside it.
  • You are responsible for keeping login credentials confidential and for all activity under your tenant — including activity by your users and any API keys you mint.
  • Notify us immediately at security@magickvoice.com if you suspect unauthorised access.

5. KYC & number activation

Before any phone number, sender ID, or messaging connection is activated for your tenant, you must complete Know Your Customer (KYC) verification with us and with the relevant telephony partner. This typically involves business registration documents, PAN/GST, authorised signatory ID, and a description of intended use.

We may decline activation, request additional information, or revoke activation at any time if KYC is incomplete, if information provided is inaccurate, or if the operator instructs us to do so. See our Privacy Policy for how KYC documents are stored and retained.

6. Acceptable use

You agree to use the Service only for lawful business purposes. The following are strictly prohibited and may result in immediate suspension, forfeiture of credit balance, and reporting to telecom regulators or law enforcement where appropriate:

  • Calls or messages to numbers registered on DND / NCPR, or otherwise in violation of TRAI / DoT rules.
  • Impersonating banks, government, courts, police, or any party you are not authorised to represent.
  • Phishing, smishing, OTP fraud, malware distribution, or any deceptive practice.
  • Threats, harassment, hate speech, sexual content, content harmful to minors, or any content unlawful under Indian law.
  • Recording a call without the legally required disclosure.
  • Spoofing caller-ID to a number you do not own or do not have written consent to use.
  • Sending promotional traffic outside permitted hours (typically 09:00–21:00 IST for promotional categories in India).
  • Circumventing rate limits, concurrency caps, KYC checks, or any platform safeguard.
  • Reverse-engineering the Service, scraping non-public endpoints, or attempting to extract trade secrets.

You must maintain auditable consent for every contact uploaded, honour opt-out / STOP requests within 24 hours, and clearly disclose at the start of an AI call that the caller is an automated agent.

7. Credits & billing

  • The Service is billed on a prepaid credit model. 1 credit = 1000 millicredits. Default rates are published in the rate-card view inside the dashboard and apply unless a custom contract is signed.
  • Credits are reserved before each call or message and settled against actual duration / delivery via webhooks from telephony partners. Reservations are released for calls that fail to connect.
  • Top-ups, taxes (GST), and invoices are issued through our billing pipeline. Disputed charges must be raised within 30 days of the invoice date.
  • Credits do not expire while the tenant is active. They are non-transferable and non-refundable except as explicitly stated below.

8. Refunds & cancellation

  • You may close your tenant at any time. Unused, non-bonus credits purchased within the last 30 days are refundable on a pro-rata basis less third-party fees already incurred (telephony, AI inference, SMS).
  • Bonus credits (signup bonuses, promotional grants) are not refundable.
  • Credits consumed for completed calls, messages, or AI inference are not refundable.

9. Service level & availability

We target high availability but do not commit to a specific uptime under these Terms. Enterprise customers may enter a separate Service Level Agreement (SLA) with measured uptime targets and credits.

Telephony delivery, message delivery, and AI inference availability depend on third-party providers. We are not liable for outages, throttling, or quality issues originating with those providers.

10. Customer content & data

  • You retain ownership of all content you upload (contacts, prompts, scripts, recordings, transcripts, messages). You grant us a worldwide, non-exclusive licence to host, process, and transmit that content solely to operate the Service for you.
  • You are responsible for the legality of the content you process — including obtaining consent from contacts and complying with all applicable data-protection laws.
  • Recordings and transcripts are retained per the retention windows in our Privacy Policy unless you configure otherwise.

11. Intellectual property

The Service, including software, designs, documentation, and trademarks, is owned by MagickVoice and its licensors. Nothing in these Terms transfers any intellectual-property right to you except the limited right to use the Service during the term.

Feedback you provide may be used by us without restriction or compensation, provided we do not identify you as the source.

12. Suspension & termination

  • We may suspend or terminate your access immediately if you breach these Terms, if KYC is invalid, if regulators or telephony partners require it, if you create security or reputational risk for the platform, or if your account is overdue.
  • Where lawful and feasible we will notify you before suspending. Where the risk is immediate, we may suspend first and notify after.
  • On termination you can export your data for 30 days. After that, data is deleted subject to the retention requirements in our Privacy Policy.

13. Warranty disclaimer

The Service is provided "as is" and "as available". To the maximum extent permitted by law, MagickVoice disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that any specific call, message, or AI response will be delivered or accurate.

AI outputs (transcripts, intents, generated speech) may contain errors. You are responsible for reviewing critical outputs before relying on them for regulated or high-stakes use cases.

14. Limitation of liability

To the maximum extent permitted by law, MagickVoice's aggregate liability arising out of or relating to the Service in any 12-month period will not exceed the fees you paid to MagickVoice during that period. In no event will we be liable for indirect, incidental, consequential, special, or punitive damages — including lost profits, lost revenue, loss of goodwill, or loss of data — even if advised of the possibility.

These limitations do not apply to your indemnity obligations, your breach of the acceptable-use rules in Section 6, or any liability that cannot be limited under applicable law.

15. Indemnity

You will defend, indemnify, and hold MagickVoice (and our officers, employees, and partners) harmless from any third-party claim, fine, or loss arising from (a) content or campaigns you send through the Service, (b) your breach of these Terms or applicable law, (c) violations of consent or DND rules attributable to your use, or (d) infringement of third-party rights by content you submit.

16. Confidentiality

Each party will protect the other party's confidential information with the same care it uses for its own (and no less than reasonable care) and use it only to perform under these Terms. Confidential information does not include information that is public, independently developed, or rightfully received from a third party.

17. Governing law & disputes

These Terms are governed by the laws of India. Subject to mandatory consumer protections, the courts at Hyderabad, Telangana have exclusive jurisdiction over any dispute arising under these Terms. Both parties will first attempt good-faith resolution within 30 days of written notice before initiating proceedings.

18. Changes to these Terms

We may update these Terms as the product and law evolve. Material changes will be announced in-product and by email to tenant owners at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

19. Miscellaneous

  • Entire agreement. These Terms, together with any order form or SLA you signed and our Privacy Policy, form the entire agreement.
  • Severability. If any provision is held unenforceable, the rest remain in effect.
  • Assignment. You may not assign these Terms without our consent. We may assign in connection with a merger, acquisition, or sale of substantially all assets.
  • No waiver. Failure to enforce a provision is not a waiver of future enforcement.
  • Force majeure. Neither party is liable for delays caused by events beyond reasonable control (acts of God, war, regulator action, internet outages).

20. Contact

Questions about these Terms?